Comparison
Verza vs LTK
LTK is a creator shopping network. Verza is the brand’s own campaign, with the brand’s own links and codes.
Choose LTK if you want shoppable posts inside LTK’s creator network and you are comfortable with their creators, their app, and their commercial model. Choose Verza if the creator should carry your link and your code, and you want to ask what your campaign returned.
Checked against public product pages in September 2026. Prices and features change. Confirm the current plan on the vendor’s site before you buy.
| What you need | Verza | LTK |
|---|---|---|
| Whose customer | The shopper lands on your Shopify or WooCommerce page. | The shopper is often inside LTK’s shopping experience. Your product is placed in a creator’s LTK shop. |
| Who you can hire | Whoever Optic finds, on five networks, or whoever applies. | LTK creators. You are not searching the open TikTok graph from a prompt. |
| The code | Unique to that creator, redeemed in your checkout. | LTK’s commission and tracking model. Confirm whether you also get a code in your store. |
| The email | You approve a first email, or you send it from Gmail. | Not a cold-email product. The relationship is the network. |
| Pay | You fund the creator on Verza. Flat fee, result, or both. | LTK pays creators on LTK’s rails. You pay LTK’s model. |
| Price you can read | Verza’s first campaign is free. Launch is $69 a month with 100 Optic leads. Enterprise and Flagship are custom, at 3,500 and 8,000 Optic leads. What you pay creators stays separate from the subscription. | A network deal, not a self-serve $69 plan. |
A full bar means this is a reason to buy it. A shorter bar means it can do this. No bar means it does not.
Run it from Claude, ChatGPT, Cursor, or Codex
Start from a product URL
Search Instagram, TikTok, YouTube, Facebook, and Twitch
First email, sent after approval or held in Gmail
Shopify orders tied to that creator
WooCommerce orders tied to that creator
Ask for status and ROAS
Pay creators and handle tax forms
Creators can still apply
A price you can read before a sales call
What LTK is built for
LTK, formerly rewardStyle and LikeToKnow.it, is where a large set of lifestyle creators already monetize shops. Brands go there to be in those shops. The distribution is the network. You do not assemble it creator by creator in a chat.
That is a strength if your customer already browses LTK. It is a ceiling if your creators are on Twitch, or they are specialists who will never open that app.
What Verza is built for
Verza does not ask the creator to join a shopping app first. They get your link and your code. The order is an order in your store. You can still pay a flat fee for the post. The attribution does not depend on which app the creator prefers.
Where the work happens
LTK is a channel, like retail. Verza is an operating loop: launch, find, write, approve, pay, ask. A brand can use a channel and an operating loop. Do not expect one to do the other’s job.
Money, tracking, and tax forms
On LTK, study the commission, the content rights, and who owns the customer relationship. On Verza, the subscription is separate from creator pay, tax forms sit with the payout, and the sale is tagged in Shopify or WooCommerce.
Which one to pick
Pick LTK when
Your buyer already shops through LTK creators, and you want distribution inside that network more than you want to run outreach.
Pick Verza when
You want your own creators, your own code, and a campaign you can launch from the product URL and ask about later.
Questions people ask
- Is Verza a shopping app?
- No. The shopper checks out on your store. The creator’s link and code are how the order gets a name.
- Can LTK creators also be on Verza?
- Yes. A person can have an LTK shop and still take a Verza campaign with your code. Keep the tracking in one place per campaign or the ROAS will double count.
- Which is better for a new brand?
- If you are unknown to LTK’s creators, the network may not pick you up. Verza lets you start from the product and go find them.