Comparison

Verza vs ShopMy

ShopMy is a creator storefront for seeding and commissions. Verza is the brand’s campaign, measured in the brand’s store.

Choose ShopMy if you want products in creator storefronts and a seeding motion those creators already use. Choose Verza if you want to choose the creators from a product URL, send or hold the email yourself, and read the sale in Shopify or WooCommerce.

Checked against public product pages in September 2026. Prices and features change. Confirm the current plan on the vendor’s site before you buy.

What you need
What you needVerzaShopMy
The surfaceYour store, via their link and code.The creator’s ShopMy storefront.
How it startsLaunch a campaign for this product URL.Gifting, seeding, and commission placement with creators on ShopMy.
SearchFive networks, match score.ShopMy’s own creator set. Confirm how far it goes beyond people already on the platform.
EmailYours to approve, including a Gmail draft.Platform outreach and seeding flows.
ROASAsk for this campaign’s return, next to store orders.Commission and seeding performance inside ShopMy. Reconcile carefully with your store.
Price you can readVerza’s first campaign is free. Launch is $69 a month with 100 Optic leads. Enterprise and Flagship are custom, at 3,500 and 8,000 Optic leads. What you pay creators stays separate from the subscription.A brand program, not a public $69 plan. Read ShopMy’s current brand terms.
How they line up

A full bar means this is a reason to buy it. A shorter bar means it can do this. No bar means it does not.

Run it from Claude, ChatGPT, Cursor, or Codex

VerzaYes
ShopMyNo

Start from a product URL

VerzaYes
ShopMyPartly

Search Instagram, TikTok, YouTube, Facebook, and Twitch

VerzaYes
ShopMyPartly

First email, sent after approval or held in Gmail

VerzaYes
ShopMyPartly

Shopify orders tied to that creator

VerzaYes
ShopMyPartly

WooCommerce orders tied to that creator

VerzaYes
ShopMyNo

Ask for status and ROAS

VerzaYes
ShopMyPartly

Pay creators and handle tax forms

VerzaYes
ShopMyPartly

Creators can still apply

VerzaYes
ShopMyYes

A price you can read before a sales call

VerzaYes
ShopMyPartly

What ShopMy is built for

ShopMy is where a certain kind of creator already keeps a shop. Brands use it to seed product and to pay commission when that shop sells. The behavior you are buying is the creator’s existing habit of maintaining that storefront.

It is a strong bet in categories where those storefronts are how people discover products. It is a weak bet if your creators do not live there.

What Verza is built for

Verza does not require the creator to have a third storefront. The link sends the shopper to your page. The code is entered in your checkout. You can ask for status without exporting ShopMy and your store and hoping the rows match.

Where the work happens

ShopMy is a placement channel. Verza is an operating loop. Placement is how some products move. A loop is how a team learns which creator did it. If you only buy placement, keep a separate way to name the sale.

Money, tracking, and tax forms

Seeding looks cheap until you count product cost, shipping, and the creators who never post. Commission looks clean until it stacks with a flat fee you also paid. Verza makes the flat fee and the result both visible on the same creator, and pays them on Verza with tax forms. ShopMy’s payout follows ShopMy’s rules. Read them next to yours.

Which one to pick

Pick ShopMy when

Your customer discovers products in creator storefronts, and seeding that network is the motion you want.

Pick Verza when

You want to pick the creators, keep the checkout on your site, and ask what the campaign returned.

Questions people ask

Is ShopMy an affiliate network?
It behaves like creator commerce: storefronts, seeding, and commission. Awin is the publisher network. Verza is the campaign you run yourself.
Can I seed product with Verza?
You can brief a campaign that includes product. Verza’s distinct piece is still the link, the code, and the question afterward, not a directory of storefronts.
Will the ROAS match my Shopify report?
On Verza, the order is a Shopify or WooCommerce order tied to that creator’s code or link. On ShopMy, reconcile their report with yours before you treat either number as the only one.

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All notes